数据挖掘在电子商务中的应用.doc

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数据挖掘在电子商务中的应用

摘要： 在进入大数据时代后，粗放型的电子商务时代已经无法适应当今社会的发展，精准型的电子商务时代已经开始。电子商务在企业中应用时，企业信息系统会将产生大量的数据，数据挖掘技术是数据分析的有效手段。运用数据挖掘得到的信息可以对客户关系、网络营销等进行精确化管理，从而实现高效协同、以人为本，满足每一位用户的不同要求。

关键词： 精准型；细分类；数据挖掘；客户关系

Abstract：After entering the era of big data, extensive e-commerce era has been unable to adapt to the development of today's society, the precise type of e-commerce era has begun. When e-business applications in the enterprise, the enterprise information system will produce large amounts of data, data mining technology is an effective means of data analysis. Information obtained using data mining can be customer relations, Internet marketing, precise management, in order to achieve efficient coordination, people-oriented, to meet the different requirements of each user.