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PAGE1/NUMPAGES1原创力：悟空书屋收集整理PAGE1/NUMPAGES1商务英语（北京交通大学）中国大学MOOC慕课章节测验客观题答案Unit1单元测验1单选(5分)ThecreationofVirginCola,VirginAir,VirginRailandVirginBrideisanexampleof__________.A.brandawarenessB.brandequityC.brandloyaltyD.brandstretching正确答案：D2单选(5分)ConsumerswhoalwaysbuyLevi’swhentheyneedanewpairofjeansareshowing__________.A.brandawarenessB.brandloyaltyC.brandstretchingD.brandequity正确答案：B3单选(5分)TheuseofBMWcarsandNokiaphonesinJamesBondfilmsareexamplesof___________.?A.productcycleB.productendorsementC.productplacementD.productrange正确答案：C4单选(5分)CheapbutgoodChineseproductshavebrought___________toAmericansbygivingthemmorechoicesandreducingthecountry’sinflationrate.A.tangiblebenefitsB.disadvantageC.intangiblebenefitsD.outsource正确答案：A5单选(5分)Notenoughpeoplerecognizeourlogo;weneedtospendalotmoreonraising