文档介绍
* Holiday Inn One of the world’s most recognised hotel brands with a global reputation for service, comfort and value. History 1952- Holiday Inn founded by Kemmons Wilson in Memphis, Tennessee. 2007 - IHG relaunches Holiday Inn brand family 2010 - Holiday Inn launches first global advertising campaign – Stay You. Hotel relaunch programme reaches 2,500 hotels. Core competences Fresh, modern and better than ever. The perfect mix of business and pleasure for today's comfort-seeking traveller * * * * More information: Appendix 2 * More information: Appendix 3 * More information: Appendix 4,5 * More information: Appendix 6,7 * More information: Appendix 8 * * Holiday Inn RevPAR growth:5.2% in 2011 and in 2012 Source: IHG (2013) * * Chinese Consumers’ Behavior E-commerce growing strongly du