茶文化与茶叶经济发展研究综述.pdf

茶文化与茶叶经济发展研究综述

摘要：随着时代的发展，人们对茶文化的认识越来越多，茶产品的文化性成为茶业竞争的重

要元素，文化附加值作用于产品，品牌经济应运而生。茶文化不仅是我国传统文化之一，也

是一种世界性的文化现象。茶文化具有广泛而深刻的社会功能，这主要体现在文化、消费与

市场、社会功能、旅游心理等诸多方面。如何合理开发和管理茶文化这一文化旅游资源，对

于促进各名茶产区旅游业乃至我国新时代文化产业的发展具有重大的理论价值和现实意义。

关键词：茶文化；茶叶经济；茶文化旅游 The Summary of the Study on Tea Culture and Tea Economy Development

Abstract： With the development of The Times, people know more and more about tea, tea

culture of tea products became a important element of the competition, cultural value-added

products and brands arise at the historic moment .Tea is not only one of the Chinese traditional

culture, but also a kind of world cultural phenomenon. Tea has extensive and profound social

function, which mainly embodies i culture, consumptio and market, social function, tourist