毕业论文外文翻译--关于化妆品在消费者中的购买模式研究.pdf

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题目名称：关于化妆品在消费者中的购买模式研 究 A Study on Purchase Pattern of Cosmetics among Consumers Dr. Vinith Kumar Nair Dr. Prakash Pillai 关于化妆品在消费者中的购买模式研究 Dr. Vinith Kumar Nair Dr. Prakash Pillai Understanding behaviour of consumers is a key to the success of

business organizations.Marketing personnel are constantly analyzing the

patterns of buying behaviour and purchase decisions to predict the future

trends. Consumer behaviour can be explained as the analysis of how, when,

what and why people buy. Consumer behavior can be understood as: "The

decision process and physical activity individuals engage in when

evaluating, acquiring, using, or disposing of goods and services." (Loudon

and Della Bitta, 1980). Nowadays, this phenomenon, can also be illustrated

in the following way: "activities

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