文档介绍
PitneyBowesbrandguidelinesInterimDocumentVersion1.0Issuedate:12.08.08PitneyBowes01BrandguidelinesTableofContentsPitneyBowesBrandguidelines2Introduction30Verbalidentity65Applications31Brandvoice66Advertising6Ourbrand33Messagingstructure68Directmail11Ourvalues34Structuringtherightmessage69Brochure12Themailstreamandourbrand35Writingstyle70Corporatecollateral13Corporatecitizenship41Messagingoverview71Packaging42Externalmessagingexamples72Poster14Logo47Internalmessagingexample73Presentations15Clearspaceandminimumsize74Additionalexamples16Logocolors48Imagery17Logodon’ts49Photographicstyle75Specifications50Photographychecklist76Stationerysystem18Color51Croppingphotography78Brochure19Colorrange52Perspectives81Salessheet20Colorandtone53Portraits21Colorgroups55People84Glossary22Tintsofcolorgroups57Pl