课件奥美ogilvy方案customer relationship management crm.pptx
- 树个人认证 |
- 2021-10-19 发布|
- 705.18 KB|
- 26页
1
Ogilvy Interactive Team
Customer Relationship Management (CRM)
Vladimir M Jordanov
December 2nd, 2000
Oglivy Interactive Beijing Boot-camp
2
Customers?
Who are these guys?
3
What is CRM?
In-depth analysis of customer behavior and attributes.
Applying of the achieved knowledge in the formulation of marketing campaigns, strategies and treatment plans.
More than just a set of technologies – it is a process.
4
Why CRM?
Company existence – quest for profit.
Three ways to increase the profitability of the customer base
Acquire more customers
Optimize the value of the existing customers
Retain the right customers longer
Acquiring new customer cost 5-10 times more that retaining the existing one
Loyal customers will will buy more and are willing to pay premium prices
20/80 rule – 20% of the cust