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浅析如何创建物业品牌 摘要 品牌是企业长期一贯经营的结果,是科技创新和劳动创造的结果。创立一个有价值的物业管理服务新品牌,不可能一蹴而就,它将是一项复杂长期的系统工程。物业管理企业必须利用自己的经营服务理念、文化价值理念、先进的管理服务模式、崭新的企业运营机制以及自身独特的企业文化、社区文化,致力于打造与国际市场、国际品牌接轨的具有自身特色的物业管理新品牌。 关键词 物业管理企业 竞争力 品牌 ABSTRACT Brand is the enterprise long-term consistent management results, is scientific and technological innovation and create results. Create a valuable property management service brand new, may not overnight, it will be a complex long-term system engineering. A realty management enterprise must use your own business service concept, and cultural value concept, advanced management service mode, new enterprise operation mechanism and their unique corporate culture, cultural, community and international markets, to create international brand integration of distinctive brand new property manage