2021年忠诚度晴雨表.pdf

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ABOUT THIS REPORT

This is our fourth annual Loyalty Barometer report: a look at how consumers really

feel about rewards programs and where brands may need to pivot to accommodate

consumer preferences. Due to the quickly evolving landscape of loyalty marketing,

we produce this report on an annual basis to keep marketers ahead of the curve.

Each year, we reveal how consumer mindsets are shifting so brands can ensure

customer strategies are not only current but remain relevant and impactful.

Table of Contents:

1 Evolution of the Loyalty Landscape

2 What Consumers Expect

3 Preferred Ways to Earn

4 Personalization and Recognition

5 Cultivating Emotional Loyalty

6 Impact of 2020 Events

7 Conclusion

METHODOLOGY

For this report, we surveyed more than 1,500 consumers who are sourced outside

of the

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