关于中国动漫产业的多元化扩展战略的研究[外文翻译].doc

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外文翻译外文题目:AnAnalysisontheDiversifiedExtensionStrategyforChina’sAnimationIndustry出处:AsianSocialScience2009作者:WenjieLiAbstractBasedonthecurrentdevelopmentofChina’sanimationindustry,thisarticleexplorestheprospectofthediversifiedextensionstrategyforitanditsindustrychain.Inaddition,somesuccessfulcasesintherelevantfieldshomeorabroadaretakenintoconsiderationtoanalyzehowtofacilitatethefurtherdevelopmentofChina’sanimationindustryinconformitywiththereality.Keywords:Animationindustry,Derivativeproduct,CommercialvalueAnimationindustryisacoreindustrydisplayinggreatpotentialfordevelopmentin21stcentury.Bythe1990s,theexportofanimationsandtheirderivativeproductshadexceededthatoftraditionalindustriesandthevaluescreatedbyanimationproductsandserviceshadranked6thinGNP.InJapanandKorea,animationsandtheirderivativ

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