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PAGEPAGE21外文文献翻译原文及译文标题：融媒体与商机开发外文翻译2019文献出处：AD-minister,34,january-june2019pp.51-68译文字数：4000多字英文THEEFFECTOFMEDIACONVERGENCEONEXPLOITATIONOFENTREPRENEURIALOPPORTUNITIESSalamzadehAidinABSTRACTThispapershedslightonspecificaspectof?Media?Convergence?whichisnotonlyabout?convergence?andsimilarity,butaboutdivergenceindifferentaspectsandopportunitieswhichbringupforentrepreneurialactivities.Problemareaofthisstudyistounderstandhow?media?convergence?providesnewbusinessopportunitiesin?media?marketsandhow?media?entrepreneurscanexploitthoseopportunitiesforproposingvaluetotargetcustomers.Thispaperfollowsaquantitativeresearchdesign.Therefore,119cofoundersofsmalland?medium?media?firmsansweredanonlinequestionnaire,andthedatawasanalyzedbySPSS.Regressionanalysiswasusedtoanalyzethedata.Thefindingsrevealthatfo