管理会计案例之梅赛德斯奔驰.pdf

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ISSN 1940-204X

Mercedes-Benz

All Activity Vehicle (AAV)

Tom Albright

The University of Alabama

INTRODUCTION ThE AAV PROJECT PhASES

During the recession beginning in the early 1990s, The AAV moved from concept to production in a relatively

Mercedes-Benz struggled with product development, cost short period of time. The first phase, or concept idea phase,

efficiency, material purchasing, and problems in adapting was initiated in 1992. The concept phase resulted in a

to changing markets. In 1993, these problems caused the feasibility study that was approved by the board. Following

worst sales slump in decades and the luxury carmaker lost board approval, the project realization phase began in 1993,

money for the first time in its history. Since then, Mercedes with production commencing in 1997

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