管理会计案例之梅赛德斯奔驰.pdf
- 别拿青春赌明天个人认证 |
- 2020-03-25 发布|
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- 4页
ISSN 1940-204X
Mercedes-Benz
All Activity Vehicle (AAV)
Tom Albright
The University of Alabama
INTRODUCTION ThE AAV PROJECT PhASES
During the recession beginning in the early 1990s, The AAV moved from concept to production in a relatively
Mercedes-Benz struggled with product development, cost short period of time. The first phase, or concept idea phase,
efficiency, material purchasing, and problems in adapting was initiated in 1992. The concept phase resulted in a
to changing markets. In 1993, these problems caused the feasibility study that was approved by the board. Following
worst sales slump in decades and the luxury carmaker lost board approval, the project realization phase began in 1993,
money for the first time in its history. Since then, Mercedes with production commencing in 1997