新交际英语阅读教程3-Unit1-Advertising课后习题答案.docx

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Unit1 Advertising

Reading and Studying

Reading Comprehension

1)F 2)T 3)T 4)T 5)F 6)F 7)F 8)F 9)T 10)T

1) Because of the anti-obesity efforts, Coca-Cola gained the upper hand not only in the obesity debate, but also against its competition.

2) Companies doing their utmost to stay ahead of the competition, delivering exceptional services, products and not sustainability pledges to the consumers.

3) They are the Arctic Home campaign by Coca-Cola, and the Refresh Project by Pepsi. The message conveyed by the strategies is sustainability.

4) The new information is how sustainability communication is also used as a strategic tool, dealing with top-management decisions rather than a green flash in the marketing plan.

5) Because obesity has been rated as one of Coca-Cola’s two biggest financial ri

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