150市场营销原理 第十七版 全球版 Principles of Marketing ， Global Edition ， 17th Edition 734页.docx

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文档介绍

Principles of

Marketing HYPERLINK \l "_bookmark614" HYPERLINK \l "_bookmark614" 17e

gLOBaL eDitiOn

Philip Kotler

Northwestern University

Gary Armstrong

University of North Carolina

with

Marc Oliver Opresnik

St. Gallen Management Institute

Harlow, England ? London ? New York ? Boston ? San Francisco ? Toronto ? Sydney ? Dubai ? Singapore ? Hong Kong Tokyo ? Seoul ? Taipei ? New Delhi ? Cape Town ? Sao Paulo ? Mexico City ? Madrid ? Amsterdam ? Munich ? Paris ? Milan

about the authors

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of under- graduate business students. Toge

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